Wednesday, November 26, 2014

Be the Real Estate Turducken

Not everyone is a fan of turkey on Thanksgiving.  Some prefer the richness of duck, or the familiar of a chicken.  Thus, the "Turducken" was born.  A chicken, stuffed into a duck which is stuffed into a Turkey.

To be honest, I've never had one.  Turkey is just fine by me.  But this Thanksgiving, we have a variety of new friends and relatives joining us... including a vegetarian!  That has made us think of all the dishes we need.  Everyone wants to enjoy Thanksgiving dinner.  Variety is more important this Thanksgiving than ever before.

But serving variety is easy for us.  We do it every day.  I don't mean for dinner, I mean in Real Estate.  Real Estate Without Limits, our philosophy, is about recognizing that not everyone is ready, willing or able to "eat" the same solution.

But for us, that is no concern.  Because all of us at StepStone have embraced both the creative investor and traditional agent tools and tactics, we are armed with everything on the menu to satisfy every seller.  We are like the Real Estate Turducken!

When a seller has a house in disrepair they can't fix, we can buy it, fix it and flip it!  When a seller needs cash fast, we can wholesale it, or owner-finance it!  And when a seller is behind on payments and facing foreclosure, we can "short" it.  But when a seller just needs to sell, but doesn't have those pressures, we are more than happy to list it.

Our menu is full, and because of that, so is our pipeline!

When investors add listings to their tool-belt, they stop leaving money on the table.  When agents add creative real estate to their tool-belt, they find more deals.

Be the Turducken of Real Estate and you will know what it means to practice Real Estate Without Limits.




Thursday, November 6, 2014

What is Real Estate Without Limits?

Before the internet, cell phones, or the MLS, real estate was largely practiced in a central office full of agents sharing paper copies of listings.  Prospective buyers, with no place to find homes for sale other than by sitting with an agent and viewing the "Listing Book", happily drove to their local real estate office when they were ready to buy.

Times have changed, of course, but a large part of the real estate industry has not changed with it.  Married to this office culture, brokers still use large elaborate office space to conduct very traditional real estate business.

A new breed of real estate professionals has pushed back against this tired old way of doing real estate.  The unlicensed real estate investor has been at the forefront of adopting rapid fire responses driven by technology, and has met seller needs faster and better than traditional real estate offices.

Armed with creative tools for buying and selling houses, they have been able to capture income and market share.  Today 3% of Americans consider themselves real estate investors. 

Today real estate investors and their creative strategies for buying houses seem almost at war with the licensed agent practicing more traditional real estate.

The investor, though, is limited to helping property owners with equity, or willing to do a more creative sale, such as keeping their financing in place (also known as purchasing "sub to").

The traditional licensed agent is limited by only being able to represent the homeowner in a traditional sale,   but they far too often miss more lucrative opportunities to buy or wholesale and pass up on listings they consider too "ugly".

Real Estate without limits is the marriage of these two worlds into one powerful super professional.

Our philosophy is aimed at breaking down the old tired way of doing traditional real estate.  We want to release the professional from the big office and gold jackets.  Technology-driven and adaptive to the new creative techniques in real estate, we are encouraging the investor to get licensed and the licensed agent to become an investor.

By melding the two worlds, you have so much more to offer the homeowner, you always have a solution and can turn more leads into more money!

That truly is real estate without limits.