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It’s not secret that StepStone has been enjoying tremendous growth over the past two and a half years. \u00a0As of this morning, we have gone from 4 to 136 agents and now are in the top 4% of brokerages in the state of Texas! \u00a0Thank you to all who have entrusted your license with us… it’s been humbling and yet exciting!<\/p>\n
It’s time we take this brokerage to the next level for all of us! \u00a0We know that making it in this business requires help. \u00a0Now that we’ve grown into a large brokerage, it’s time we start giving our agents the tools and training necessary to take YOUR business to the next level.<\/p>\n
Luckily, our size means that we have a very predictable income stream. \u00a0We know what our revenue will be based on our number of agents, and therefore, what it will be in the future as we continue to grow.<\/p>\n
We could continue to slowly grow and wait until our revenue supports the investments that we want to make in your. \u00a0Or we can ask our agents to invest in StepStone, enjoy residuals and massive future equity and invest back into their business immediately!<\/p>\n
We have chosen the latter and are NOW offering to allow agents to invest in StepStone so we can invest back in YOU!<\/p>\n
What will funds be used for?<\/p>\n
We really see StepStone agents has having four crucial needs to be more successful in Real Estate — Infrastructure, Leads, Funds and Training. \u00a0Our focus in 2017 is creating all four of these avenues and having all fully launched by 2018.<\/p>\n
Infrastructure: \u00a0This is the bulk of the investment. \u00a0MojoVest needs to be re-developed for ease of use, features that you really need (like instantly populating data about property) and for better and easier management of your licensed activity. \u00a0Furthermore, to make sure you get top-quality service from the StepStone team, we need to hire one more full-time employee and move Broker-Assistant from a part-time to a full-time position. \u00a0Unfortunately, this creates another need — office space! \u00a0We cannot hire another person until we can provide them space and office equipment!<\/p>\n
Leads: \u00a0The second largest investment is in leads. \u00a0We have already created StepStone Leads, LLC and are beginning pilot programs to generate distressed seller leads that you will be given access to. \u00a0This will allow us to “pool” resources and stop cross-marketing the same people so that we can compete with We Buy Ugly Houses. \u00a0This will mean more deals for all of us! \u00a0In addition to that, we need to revamp all of our internal marketing including our public site. \u00a0Our agents need a site that gives them credibility and allows them to create personal agent sites with IDX ability (ability for the public to search listings).<\/p>\n
Funds: \u00a0We also recognize that sometimes deals get lost due to a lack of funds, especially when the need doesn’t meet the products available (like hard-money loans). \u00a0Therefore StepStone will be working to create more avenues for funding sources such as second liens on Sub2 property and long-term hold funds. \u00a0More on this forthcoming, but we are excited about where this is headed.<\/p>\n
Training: \u00a0Through our infrastructure changes and new-hires, we have already started new and better training programs moving from monthly webinars to live workshops, MCE credit and more video tutorials. \u00a0We also are working to develop the Captain program so that everyone has the resources they need to make every lead successful!<\/p>\n
How do your invest?<\/p>\n
We are not asking for funds without giving back. \u00a0We are doing that by what\u00a0we are investing in, but more importantly, by giving you an equity-stake in StepStone. \u00a0Unfortunately, I can’t go into detail in this blog, but all the details of your potential and likely returns are found on the crowdfunding site.<\/p>\n
Crowdfunding will allow us to track, maintain and pay dividends on your investment and gives everyone the opportunity to invest!<\/p>\n
Some of you have already invested and those funds will be showing up on the site soon! \u00a0To check out the offering, you need to visit MassVenture.com and sign-up. \u00a0There are several steps (bureaucratic hurtles to overcome) but once signed up, you can check out our offering, our financials, the expected returns and ask questions.<\/p>\n