The Millennial Generation is already having an impact on the way agents work with buyers.
Currently the largest group of buyers, Millennials — the do-it-yourself generation — are already squeezing agents with demands for fee-for-services.
Investors and Agents need to be ready for the next phase of the Millennials impact… when the biggest group of buyers becomes the biggest group of sellers.
Millennials are skeptical, tech-savvy, and used to instant gratification services. Investors and Real Estate Agents need to position themselves to be at the forefront of this ever changing market or risk being left behind. Continue reading “Luncheon: The Millennial Impact on Real Estate Professionals”
Would I like to get rich quick? Well, I wouldn’t say no. But is that what drives me to get up and work everyday? No, not in the least.
Dan and I have been investing in real estate for the past 11 years. While we haven’t got a mansion or a big boat to show for it we do have a growing business, a good reputation and a certain amount of freedom and contentment in life. While I’ll always be glad to make more money I think richness is not measured by the amount of money you have.
I see a fair amount of Get Rich Quick schemes at the various expo’s we attend or on the side of my Facebook feed. I also hear from some colleagues and even some of my agents on how they spent all their savings or maxed out all their credit to take this class, that training, this boot camp and don’t have anything to show for it. The promises did not pan out. Continue reading “Want to Get Rich Quick?”
I work very hard to make sure seller’s understand two things: That I am there to help them and that my offer is not a negotiation, but a formula. I do this by first selling myself. I wrote about my techniques for doing that in a previous blog: Stop Buying Houses!
I then follow that with a very meticulously-crafted presentation of my offer. I broke that down in a blog that explained why investor offers are not low-ball. It was ironically titled: Investor Offers are Low-Ball.
As much as I would love the sellers to always be sold that I am there solution prior to the offer, and as much as I would love for them to always just accept my offer and sign, that just isn’t always the case.
Sometimes, its time to sell myself a little more. Continue reading “Be the Yes Man (or Woman)!”
Yesterday (when I wrote this) was the first Tuesday of the month. Those of you who invest in Texas likely knows what that means… Yesterday was foreclosure day. Many of you probably spent last week like I did… fielding calls from homeowners on the brink who finally decided to call the number on one of those mailers that have desperately been trying to get their attention.
There is some great opportunity in those calls for purchasing property from some very motivated sellers. However, there are just as many if not more who don’t have equity and short sale is their only hope. At StepStone, we lovingly call one of those a Hail Mary! While we may say a prayer what we are really referring to is the football term: Continue reading “Hail Mary!”
I’ve been practicing creative real estate investing for eleven years. It hasn’t always been easy. In fact, there were times where it was a downright struggle. Part of that is I didn’t really ever embrace the level of networking and educating myself that I do today.
But when I look back on the long road I’ve been on, I do realize that every year gets easier. Every year I make more money. And every year the future looks brighter and brighter.
What I have done right is employ a strategy that is built for the long-term.
Which is good since I am having so much fun, I don’t ever want to retire! Continue reading “Investing Strategy for the Long-Term”
Because most of my marketing is to distressed sellers, it’s not often that you will find me doing a “listing presentation” for a traditional listing. I recently found myself in that exact situation, however, when I was referred to a seller, Mindy, from a friend. I didn’t know that she was interviewing other agents but I did what I normally do… I brought some comps and we reviewed them. Nothing fancy.
After we finished discussing the sales data and her listing, she told me that she was interviewing other agents and wondered if I was negotiable on my commission. This is the point where most agents have that Deer in Head Lights look. Oh no! I just got a pay cut!
For those of you who don’t know, although there is a common amount of commission that many listing agents charge, typically 6% of the final sales price. The amount is not regulated and is instead determined by the listing Broker and the seller. Continue reading “How About a Pay Cut?”
Everyone wants the best price they can get. Investors are no different.
But neither is the homeowner.
So investors often get accused of “low-balling” the seller with their offer. A significant reason for this is investors fail miserably in presenting the offer. This is another reason investors are often seen as “taking advantage” of a seller’s poor situation (deferred maintenance, pending foreclosure, etc.).
But the fact is, the cash offer we make is the offer we make because we HAVE to make that offer. There is a tried and true formula in real estate for quick-close cash-offers that significantly reduces (although does not eliminate) the possibility of losing money on the deal. Continue reading “Investor Offers Are Low-Ball!”
My husband, Dan, recently looked the Wikipedia definition of Creative Real Estate Investing. It said:
Creative real estate investing is any non-traditional method of buying and selling real estate. Confidence tricks and pyramid schemes in the 20th and 21st century such as Nouveau Riche (real estate investment college) have embraced the term, leading contemporary usage of the term to be synonymous with unscrupulous practices.
Synonymous with unscrupulous practices. Ouch!
This definition buzzed in my head when recently I encountered a fellow real estate agent who voiced her negative opinion of licensee’s who practice creative real estate.
I meet numerous seller’s every week. They call me because I tell them I want to buy their house. There is a reason they call me and not an agent.
Continue reading “Creative Investing is Unscrupulous Investing”
There is a technique Real Estate Professionals use with Sellers to bring the price down (or so they think). Whether they are trying to buy it or list it, they want the homeowner to believe the home is worth less so they can buy at a price that makes a big profit, or so they can list at a price that will sell fast.
I call this technique, “The used car technique”. The strategy is to take a tour of the home, and as you are doing so, touch every crack and grimace. Sneer at the popcorn on the ceilings. Gasp at the condition of the appliances. Generally, the idea is to give the impression that this house is going to need so much work! Continue reading “It’s a Home, Not a Used Car”
I spend a lot of time talking to Realtors who are also active investors. Some of them got their license to assist in their investment business. Some of them were Realtors first who saw the opportunity in creative real estate. A common thread emerges when I talk to them about their brokerage… they feel like the black sheep.
You see, many brokerages are still resting on the laurels of the old traditional ways of practicing real estate. That means sales meetings, desk duty, elaborate listing presentations, open houses and property tours. And, of course, a broker who is preoccupied with how many listings and buyer rep agreements you have. A broker who wants you to produce for them! Continue reading “Be a Black Sheep!”